The Billion Dollar Bet: Robert Johnson and the Inside Story of Black Entertainment Television by Brett PulleyPraise for The Billion Dollar BET
In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnsons cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history.
--James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier
Like or dislike? Agree or disagree? Bob Johnsons richly varied and fascinating life presses you against the window that Brett Pulley opens widely.
--Bernard Shaw retired CNN anchor
Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur.
--Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever
Brett Johnson collection showcases pre-fall line @ Neiman Marcus
It was on trips to Italy—Florence to be exact—where Johnson was inspired to add special flairs to his Nike Air Force One sneakers when he was just a kid. Johnson reportedly owns over pairs of footwear and remembered how his Nike Air Force Ones would turn heads. The Brett Johnson Collection has moved away from footwear and is focusing on the apparel realm for this trunk show tour, which will hit 10 cities starting this month. Johnson should know fine tastes either way; he was born with a platinum spoon in his mouth, even though he likes to downplay it. The Brett Johnson Collection is headquartered in Bethesda, Maryland and consists of a core team of five employees. Johnson does all the design work, including choosing all colors, fabrics, leathers, and yarns. His team is rounded out by a merchandiser who came over from Calvin Klein Collection in Milan to help with the editing process, an events coordinator, and a finance and logistics person.
Robert Louis Johnson born April 8, is an American entrepreneur, media magnate, executive, philanthropist, and investor. Johnson was born in in Hickory, Mississippi , the ninth out of ten children to Edna and Archie Johnson. After graduating from Princeton, Johnson found a job in Washington, D. He served as the public affairs director for the Corporation for Public Broadcasting. In this position is where he learned of the power and untapped potential of television. Around the same time he also worked as the director of communications for the Washington, D.
Robert Johnson - Cant You Hear The Wind Howl -The Life and Music of Robert Johnson.
Instead, he is making moves of his own. And, like his parents, he has set out break new ground in a difficult industry. So, instead of television, Johnson has decided to tackle fashion. As CEO and chief designer of the Brett Johnson Collection BJC , the aspiring fashion mogul is not just following his passion but aiming to fill a void targeting men like himself, urban sophisticates and creative professionals, men who are casual but still classic and biz-ready. Johnson traces his love affair with fashion back to his childhood, to his love of sneakers. So that was when I first started creating pretty much my own aesthetic and people really gravitated towards it.